Everything a modern service needs, in one branded app.
Kindwillow builds a fully branded app for your funeral home or cremation service, then quietly does the work: capturing the families you serve, earning on the commerce already happening, and making sure you are found in AI, too. Here is what is inside.
One-tap service pages
The whole task is a name. You enter the person and the service details, and Kindwillow builds a fully branded page in seconds. No template to configure, no families to import, and nothing new for your staff to learn, so every service has a beautiful home online the moment you need it.
A living memorial
One place guests actually use, on any phone, with no app to download. Every visit is a moment your brand is present, and a guest you get to keep.
An audience you own
Every guest who taps in leaves a consented contact, yours to keep and export, always. You build a real audience from everyone who attends, not just the family who arranged the service, so relationships feed reviews now and pre-planning later instead of vanishing after the funeral.
AI-drafted obituaries
A respectful obituary drafts itself from the details you enter, ready to review, edit, and publish. A dignified first draft in seconds, live on the page and exportable to your existing website, so hours of writing become minutes of gentle editing at the moment families need it most.
Commerce in the flow
A share of the generosity already surrounding every service comes back to you, with nothing to set up.
- Flowers and plants, delivered to the service or the family
- Memorial gifts and keepsakes guests can send
- Donations to a chosen fund or cause
- Meal trains and food wishlists for the grieving family
Meal train and food wishlist
The bereavement meal train, without the spreadsheet. Guests chip into a meal fund or claim a day to feed the grieving family right on the memorial page, and delivery and catering are handled for them. A caring tradition that takes no coordination, and another gentle commission stream layered onto the same page.
Follow-up that runs itself
Reputation today, pre-planning tomorrow. Review invitations and remembrances send with your approval, careful frequency limits, and one-tap opt-out, and pre-planning waits inside the app for the guests who choose it.
Review invitations
A gentle prompt reaches guests while the service is fresh, lifting your reviews where new families look first.
Pre-planning, inside the app
Nothing is pushed at anyone. Thoughtfully placed pre-planning moments live in the app itself, where any guest can record their wishes on the spot or sign up to hear more when they are ready.
Anniversary remembrance
A quiet message on the anniversary keeps your home present in the family's life, the way real aftercare should.
Be found in AI, too
Families already ask AI assistants for help, in their hardest hours and when quietly planning ahead. Your own managed MCP server lets those conversations discover your home and begin planning with you, and when someone asks an assistant for help near you, the case can be drafted and routed straight to you. Nothing about how families reach you today changes: your website, your phone, and your reputation keep doing their work, and this opens one more door beside them. Families set up nothing in advance: the connector is discoverable on its own, and once a case is underway they can self-serve as far as you allow, from picking a date and time to adjusting services, seeing pricing, paying an invoice, and inviting guests.
A licensed person at your home always finalizes the arrangements. The assistant only drafts a starting point, and never treats prices or contracts as final.
Fully branded, on top of your site
Your name, your colors, on top of the website you already have.
- Your logo, palette, and voice across the whole app
- Same-day submission to the Apple and Google app stores
- Rides on your current site through a QR code and a link in the obituary
- Nothing to rebuild, replace, or maintain
Claim your territory
One provider per territory, exclusively. When yours is the only home an AI assistant can actually plan with, the odds it features you rise sharply, and Kindwillow grows by winning new territories, never by signing your competitor too. Founding providers lock in the $149 rate and hold their region before the home down the road does.
Claim your territory.
One provider per territory, exclusively yours. Claim it, own the families you serve, and start cases in AI.