Tools · For owners

The aftercare revenue calculator.

Every service you hold reaches far more people than the one family you serve. This free calculator estimates the recurring revenue those relationships can grow into. Every number is yours to change, so make it match your own home.

Calculator

Your services

Start with roughly how much your home handles in a year.

Comfort commerce

When guests send flowers, gifts, meals, or leave a donation tip through your branded app, you earn a share of spending that is already happening.

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Pre-planning pipeline

A quiet, opt-in way for guests to ask about pre-planning, on their own terms. No outreach, no pressure.

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Cases you win by being found

Extra at-need families who reach you because you show up in more places, including the AI tools families now use to find and plan.

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Where the numbers come from

Most of a funeral home's revenue is counted one service at a time. But each service gathers a room, sometimes a hundred people or more, who care about the same family. A few of them will want to send flowers, share a meal, leave a donation, or quietly start thinking about their own plans. Today most of that happens somewhere other than with you, if it happens at all. A branded app for the families you serve simply keeps those moments connected to your home, so the goodwill you already create turns into relationships, and a share of spending that is already happening comes back to you.

None of this replaces the work you do or the way families find you now. It sits alongside it. If you want the reasoning behind each line above, and other ways homes are adding revenue without feeling like they are selling, the companion guide walks through it: ways to add revenue without feeling salesy.

See what this looks like for your home.

Kindwillow builds one branded app per area, first come first served. Check whether your territory is still open.

Check your territory